AkzoNobel selects “Wild Wonder” as the Color of the Year 2023, Inspired by Nature and Harvested Crops

via ArchDaily

Inspired by the warm tones of harvested crops, Wild Wonder was selected as Color of the Year 2023 by AkzoNobel. Extensive research conducted by AkzoNobel, including color experts and international design professionals, identified the “Wonders of the Natural” swatch at the heart of global social and design. This trend is inspired by nature as people are re-evaluating their relationship with the environment as the source of everything in their lives. # d0c599, or pale yellow/ olive green, captures the moment’s mood and conveys serenity and positivity after these recent years of uncertainty and despair.

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