The Metaverse in Practice: How to Build in the Digital Space


DEADMAU5 The Metaverse Festival. Image by Duncan Rawlinson flickr under Attribution-NonCommercial 2.0 Generic (CC BY-NC 2.0).

“All the physical spaces that we (architects) design – buildings, interiors and cities are born as metaspaces, and we call them 3D models”. With this statement Brian Jencek, director of planning at San Francisco-based architecture firm HOK, narrows the boundaries between the current way of designing and the future of architecture in the metaverse. According to him, we are not that far from this technology, since we already use the same tools that visual designers use to create realistic environments, such as Unity, Twin motion and Blender.

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