Mila Showroom / David Guerra Arquitetura e Interiores. Image © Jomar Bragança
Window displays are the means of communication with the customers, the transition layer between the street and the store. From its emergence in the 2nd century, in the Roman Empire, until today, many changes have taken place until we reach the current windows, which not only display products, but also the identity of brands. Here is what to consider when designing a showcase.